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The Parnashala AR/VR Experience Center is an innovative initiative by Ebani Tech aimed at transforming Parnashala, a culturally significant site in Bhadrachalam, Telangana, into a premier faith-tourism destination.
Despite its rich historical and spiritual significance as the place where Sita was abducted in the Ramayana, Parnashala remained underdeveloped and overlooked. The site lacked infrastructure and initiatives to attract faith tourists, resulting in missed opportunities for socio-economic development in the region.
The project received approval and enthusiasm from stakeholders. However, its launch was delayed due to the COVID-19 pandemic, which restricted public gatherings. Despite this setback, the initiative demonstrated the potential to elevate Parnashala's prominence to rival other global faith-based destinations, boost footfall, and increase revenue for local businesses, ultimately driving socio-economic growth for Bhadrachalam's residents.
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