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ICICI Prudential
Banking & Financial Services
Project Description
ICICI Prudential partnered with Ebani to promote a new life insurance product using a fully integrated campaign.
Challenges
They required external visibility as well as internal alignment through gamified sales initiatives.
Solutions
Executed radio and billboard campaigns to drive product awareness.
Designed missions and targets for internal sales force engagement.
Created handbooks, posters, and dashboards for internal rollout.
Produced consistent internal and external content templates.
Results Achieved
Achieved strong awareness and lead generation externally.
Motivated sales teams through structured campaigns.