ICICI Prudential

    Banking & Financial Services

Project Description

ICICI Prudential partnered with Ebani to promote a new life insurance product using a fully integrated campaign.

Challenges

They required external visibility as well as internal alignment through gamified sales initiatives.

Solutions

  • Executed radio and billboard campaigns to drive product awareness.
  • Designed missions and targets for internal sales force engagement.
  • Created handbooks, posters, and dashboards for internal rollout.
  • Produced consistent internal and external content templates.

Results Achieved

  • Achieved strong awareness and lead generation externally.
  • Motivated sales teams through structured campaigns.
  • Boosted sales during launch period.
  • Created a blueprint for future campaign rollouts.

Information