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Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of international premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Every opportunity to work on a PRIL project creates great excitement in every team member. But obviously! Ebani has worked promoting the various brands across Point of Sales given the brands' great visibility in the form of Signages, Bottle Glorifyers, themed Decor, sales promotion roadshows across the state of Andhra Pradesh (combined), sponsored menus for clubs and restaurants, posters, billboards, LED displays, event venue branding concepts to execution and more.
They needed visibility for their brands like Chivas, Absolut, and Glenlivet through retail, experiential events, and promotions—within regulatory limits.
