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The Royal Bank of Scotland (RBS) is a major retail and commercial bank in Scotland with an extensive personal banking product line that includes bank accounts, mortgages, credit cards, loans and more. Ebani has worked on the banks internal branding needs to hold the brand to its global brand standard. The scope of work includes external and internal signages, display of portfolio of products and services, marketing collaterals such as publication ads, billboards (outdoor), HNI events and more, that promote the banks offerings.
They required clear product communication and branding across customer-facing channels.
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