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TrimX Men's Salon Chain underwent a transformative digital journey with Ebani Tech, emerging as a digital-first, customer-centric brand. With an innovative blend of patented technologies, gamification, and advertising tools, the brand repositioned itself as a leader in the grooming industry. The project focused on redefining customer engagement through immersive digital experiences, emotional branding, and cutting-edge touchscreen interfaces.
TrimX faced several challenges before its transformation. Customer retention was low due to a lack of personalization, and operational processes were largely manual and inefficient. The brand also struggled with an inconsistent identity and relied heavily on traditional advertising methods that did not deliver measurable returns, making it hard to attract local SMBs.
The transformation delivered significant results across key performance indicators. In 2022, TrimX operated 35 salons generating ₹4.4 crore in revenue. By 2023, the brand saw a 48% increase in revenue, a 40% month-on-month rise in footfalls, and a 31% increase in average customer spending. These advancements doubled the brand’s valuation. In 2024, with the launch of advanced digital screens and loyalty systems, TrimX became the world’s first Grooming Experience Centre, solidifying its position as an industry pioneer.