Ashoka (Best Western Ashoka)

    Hospitality

Project Description

Reviving a Legacy Through Strategic Rebranding

Challenges

Transform a dated 3-star hotel into a vibrant, modern property with a global hospitality brand tie-up.

Solutions Implemented

  • Advised on hospitality repositioning strategy
  • Aligned the property with Best Western branding
  • Rebranded logo, signage, and visual language
  • Built a new investor-friendly website
  • Created content for investor confidence and transparency

Results

  • Restored full occupancy rates (80-100%)
  • Revived outlets as independent revenue generators
  • Retained family legacy with scalable business model
  • Established Best Western Ashoka as a competitive brand

Information