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Ashoka (Best Western Ashoka)
Hospitality
Project Description
Reviving a Legacy Through Strategic Rebranding
Challenges
Transform a dated 3-star hotel into a vibrant, modern property with a global hospitality brand tie-up.
Solutions Implemented
Advised on hospitality repositioning strategy
Aligned the property with Best Western branding
Rebranded logo, signage, and visual language
Built a new investor-friendly website
Created content for investor confidence and transparency
Results
Restored full occupancy rates (80-100%)
Revived outlets as independent revenue generators
Retained family legacy with scalable business model
Established Best Western Ashoka as a competitive brand