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Khurana’s is a heritage men’s fashion brand in Hyderabad specializing in premium kurtas, sherwanis, and festive ethnicwear for men and boys. With no digital presence and a single store in the congested old city, they were struggling to grow beyond their immediate locality.
No digital visibility or marketing strategy. Poor footfall due to the store’s location in a densely populated area. Missed sales opportunities during Ramzan, their peak buying season. Needed to reach wider Muslim communities across the city.
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