Sparsh is the in-house wellness brand launched by Pragati Resorts in Hyderabad, created to replace a third-party spa that exited during the pandemic. The goal was to build a serene, credible wellness experience rooted in traditional healing, while also drawing new customers to the resort.
Create a full wellness brand from scratch within an existing resort setting. Replace the reputation of an outgoing third-party provider. Build brand recognition and drive footfall to a suburban location.