Sparsh

    Wellness / Hospitality

Project Description

Sparsh is the in-house wellness brand launched by Pragati Resorts in Hyderabad, created to replace a third-party spa that exited during the pandemic. The goal was to build a serene, credible wellness experience rooted in traditional healing, while also drawing new customers to the resort.

Challenges

Create a full wellness brand from scratch within an existing resort setting. Replace the reputation of an outgoing third-party provider. Build brand recognition and drive footfall to a suburban location.

Solutions Implemented

  • Created the brand name 'Sparsh' and developed the complete visual identity
  • Designed the logo, color palette, and brand kit to convey calm and rejuvenation
  • Built a clean, functional website for service exploration and bookings
  • Handled full social media marketing and content creation
  • Designed and executed outdoor campaigns including billboards and signage
  • Installed directional signage to help guests locate the spa from surrounding areas

Results Achieved

  • Launched Sparsh as a credible wellness brand within a competitive hospitality market
  • Improved visibility and accessibility through local campaigns and on-ground visibility
  • Attracted steady visitor interest via digital engagement and physical outreach
  • Strengthened Pragati’s brand positioning as a holistic destination for relaxation and care

Information

  • client : Sparsh
  • category : Wellness / Hospitality
  • Website : Sparsh Website