Tata Indicom

    Telecommunications

Project Description

Tata Indicom collaborated with Ebani to strengthen its regional marketing presence and drive customer acquisition in the highly competitive Indian telecom market during the telecom boom.

Challenges

They needed hyper-local campaigns tailored to regional audiences, utilizing local ambassadors, print, television, and outdoor advertising while maintaining brand coherence.

Solutions Implemented

  • Executed transcreation of national campaigns into local languages with cultural sensitivity.
  • Designed print ads, retail collaterals, and hoardings tailored to regional tastes.
  • Produced regionally relevant TVCs with local brand ambassadors.
  • Planned and executed grassroots events and customer interaction activations.
  • Coordinated timely rollout of materials across multiple Indian states.

Results Achieved

  • Boosted brand penetration in Tier 2 and Tier 3 cities.
  • Significant rise in regional subscriber base during campaign periods.
  • Localized communication resonated strongly with target audiences.
  • Strengthened Tata Indicom’s presence in the competitive telecom sector.

Information